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Explore practical articles on website analytics, with guidance on design decisions, implementation and project planning.

7 related articles

Conceptual diagram of three trigger sources feeding the same event recordWebsite Design

Duplicate GA4 Events After a Redesign: How Do You Check Triggers in Website Code, GTM and Plugins?

A/B Testing credibility across SRM, Guardrails and experiment qualityWebsite Design

How to Run A/B Testing Beyond “Two Versions for One Week”: A CRO Experiment Credibility Checklist

Topic visual for measuring website redesign success with a measurement plan beyond post-launch traffic growthWebsite Design

How Do You Measure a Successful Website Redesign? A Measurement Plan Beyond Traffic Growth After Launch

How can one prove that the corporate website has really improved after its revamp? Don't just show screenshots of the new version. Before going live, define comparable indicator theme visuals firstWebsite Design

How can one prove that the corporate website has really improved after its revamp? Don't just show screenshots of the new version. Define comparable indicators before going live

Visual guide to combining quantitative data and qualitative researchUI Design

Combining Quantitative Data and Qualitative Research

Which Metrics Matter After a Corporate Website Launch? Do Not Track Traffic AloneWebsite Design

Which Metrics Matter After a Corporate Website Launch? Do Not Track Traffic Alone

How to Analyze a Conversion Funnel—and What to Do After Finding the Drop-OffUI Design

How to Analyze a Conversion Funnel—and What to Do After Finding the Drop-Off

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