In real website project planning, a company's marketing team often has a long ideal requirements list (for example, Chinese, English, and German versions, 3D product interaction, an online selection calculator, a customer community, a recruitment system, and 50 industry reports, all at once), but the approved current budget or launch window can cover only 60% of it.

Map UI

If you cut the budget by “spreading effort evenly and reducing everything”—keeping every page but downgrading the design to a cheap template and cutting responsive adaptation in half—the result will be a poor-quality website that is unfinished everywhere. The systematic approach is to define phase one (MVP) and phase two around “the chain of tasks customers depend on to complete an inquiry.”

Delays

1. What is a “Customer Task Dependency” chain?

Documents

A target customer who visits your website and ultimately decides to contact you follows a minimum core journey that must remain unbroken: Understand what you do (homepage) → Confirm you offer the product/service they need (core product/solution pages) → Trust that you can genuinely deliver (3–5 flagship case studies + About Us) → Start a conversation smoothly (contact and inquiry page).

  • Non-negotiable scope that must be completed in full and to the required quality in Phase 1: Every page on this core journey must be fully implemented in one pass to the highest visual standards, fastest loading speeds, and most complete SEO architecture, even if the scope is reduced to only 6–8 core templates.
  • Additional scope that can safely wait until Phase 2:
    1. Nice-to-have tool components: for example, a complex online ROI calculator can initially be replaced with a clear static comparison table + a “Book a free calculation with a consultant” form;
    2. Secondary-language websites: first concentrate on developing the content of the main Chinese or English website in depth. Once the inquiry conversion model is working, quickly replicate additional language websites in phase two using the same component library;
    3. A dedicated recruitment portal and investor relations section: in phase one, these can be concise anchor-linked modules within the “About Us” page, linking externally to a third-party recruitment platform, then expanded into separate sections in phase two.