Design Insights
Explore case studies, design methods and practical insights across UI design, user experience, brand identity and website development.
All Insights
Web InsightsWill a website be "punished" by Google if it contains duplicate content? What enterprise websites truly need to address is the dispersion of signals and the repetition of page values
Repetitive content does not equal automatic penalties. This article clarifies the different strategies for duplicate URLs, similar products, parameter.
Web InsightsShould an international corporate website use ccTLD, subdomain or subdirectory? There is no universal answer to the URL structure. The key lies in the degree of market independence and maintenance costs
Internationalized corporate websites can use country domain names, subdomains or subdirectories.
Web InsightsWhy is it that "browsers can see React/Next.js websites, but Google may not see them immediately"? JavaScript SEO needs to understand the rendering chain
Modern front-end websites often rely on JavaScript. This article clarifies crawling, rendering, SSR/CSR, client-side routing, canonical, noindex, status codes.
Web InsightsWith more and more pages on an corporate website, why does SEO need to redo the information architecture first? Search engines also need to understand "which pages are the most important"
SEO is not just about keywords and articles. This article, in combination with Google's current link and crawl guidelines, clarifies the relationship between.
Web InsightsThe Title and Meta Description are not "qualified once the word count is filled": The search result copy should first let users know whether this page is worth clicking on
Google may rewrite the title and summary. This article clarifies Title uniqueness, keywords, brand, H1 consistency, Meta Description, automatic summarization.
Web InsightsInfinite scrolling is very smooth for users. Why is it that SEO is prone to problems? The list page should be designed with both "How people browse" and "how search discovers" simultaneously.
Infinite scrolling does not mean that search engines will definitely not catch it, but it requires an independently accessible paginated URL.
Interface DesignWhy can't AI just display a circular Loading? For long tasks, it is necessary to let users know "where have you reached now?"
AI reasoning, retrieval, generation and Agent execution may last from several seconds to several minutes.
Interface DesignWhat exactly should AI "Remember me" remember? Memory UX must design benefits, scope and deletion capabilities simultaneously
AI memory can reduce repetitive input, but it may also make users worry about being observed for a long time.
Interface DesignWhat should be said when AI is unsure? "Answering wrongly in a serious manner" is the failure state that most needs to be designed
AI errors cannot be completely eliminated, and UX must help users identify uncertainties.
Interface DesignWhat should an enterprise AI backend manage? Models, data, permissions and usage records cannot all be crammed into one "Settings"
After enterprises adopt AI, administrators need to control who can use which models, access which data, execute which agents, and spend how much.
Web InsightsWhat exactly is the difference between robots.txt and noindex? One tube for crawling and the other for indexing. Never use them in reverse
robots.txt cannot reliably replace noindex. This article, based on Google's current crawler documentation, clarifies the differences between crawling and.
Interface DesignTo what extent can AI agents perform automatically? Truly high-risk actions must be designed with "confirmation, preview and revocation".
After AI agents move from generating answers to sending emails, modifying data, placing orders and deployment, UX must handle the consequences of the actions.
Web InsightsHow Should Canonical URLs Be Used? Do Not Treat rel="canonical" as a Universal Fix for Duplicate Website URLs
Align canonical URLs, redirects, internal links and sitemaps. Check actual host and sitemap differences before changing the website’s primary domain.
Interface DesignWhy shouldn't the AI-generated results only be "re-generated"? Editing, partial modification and version comparison are the true collaborative experiences
If the AI output is slightly wrong and the entire article is regenerated, it will waste the user's work.
Interface DesignThe Human-in-the-Loop is not "AI finishes, humans take another look": True human-machine collaboration should place humans at the key judgment point
Not all results of human-machine collaboration are manually reviewed. This article combines NIST AI RMF and HAX to clarify high-risk nodes, sampling audits.
Interface DesignAre likes or dislikes on AI products useful? True feedback design should be able to answer "What's wrong and why?"
It's easy to give simple likes and dislikes, but it's hard to guide improvement.
Interface DesignWhy do AI answers need to display the source? Citation UX truly addresses the question "Can I verify this sentence?"
Enterprise AI and search-based AI cannot merely provide seemingly definite answers.
Interface DesignWhy don't complex products showcase all their functions at once? Progressive disclosure is not about "hiding things", but about controlling cognitive costs
Complex SaaS and backends should not lay all Settings flat. This article clarifies the applicable scenarios, default levels, More/Advanced, unfolded state.
Interface DesignWhy are SaaS backend tables getting more and more difficult to use as they are made? The real problem with the data table is not "too much information", but that the tasks have no priority
The background Data Table is often stuffed with columns, buttons and statuses. This article, in combination with Carbon's current Data Table guidelines.
Interface DesignHow can form error prompts be written so as not to drive users crazy? "Format error" is not a qualified solution
When a form goes wrong, what users need most is to know where it is wrong, why it is wrong, and how to correct it.
Interface DesignHow to choose between Toast, Banner and in-site message? Notification design is not about "informing users", but about managing attention
Selecting the wrong notification component can cause important information to be ignored or ordinary messages to be overly disturbed.
Interface DesignWhy is the permission design of enterprise software the most feared? The Role/Permission UX should let users know "who can see what"
The permission page is not a bunch of checkboxes. This article clarifies how the role and permission model is mapped to the interface, preset roles, custom.
Interface DesignHow should the input box of an AI product be designed? The Prompt Box should not make all users start from scratch
The input box of an AI product is not necessarily better the more it resembles a chat.
Interface DesignIs it necessary to pop up a second confirmation before deleting? The design of hazardous operations should be determined based on whether they can be revoked or not
Not all deletions require Modal. This article clarifies the priority of Undo operations, irreversible deletion confirmation, name input confirmation, high-risk.
Web InsightsHow to design the resource center of an enterprise's corporate website? Turn articles, white papers, cases and documents into sustainable customer acquisition entry points
The resource center does not cram all the content into one list. This article clarifies content classification, search filtering, Hub-and-Spoke internal links.
Interface DesignHow to design the parameter table of an enterprise's corporate website on a mobile phone? Responsive and accessible processing methods for complex tables
Manufacturing, hardware and B2B corporate websites often have complex specification sheets.
Interface DesignWhy does the SaaS beginner's guide get longer and longer? A truly effective Onboarding should enable users to complete their first real task as soon as possible
The beginner's guide is not an introduction to the 8-screen functions. This article clarifies Time-to-Value, first tasks, progressive guidance, checklists.
Interface DesignWhat problem does the Design Token actually solve? From Figma Variables to code, the design system should no longer rely on "remembering this color"
The Design Token is not just about naming colors. This article, in light of the current capabilities of Figma Variables, clarifies basic tokens, semantic.
Interface DesignWhy is the component status always patched during the development stage? Buttons, input boxes and cards should at least have all these states designed completely
It is not enough to only draw the default state on a high-fidelity page. This article clarifies how to define the states of components such as Enabled, Hover.
Web InsightsHow to design a B2B product comparison page? The more parameters there are, the more necessary it is to help customers make decisions quickly
When the specifications of B2B products are complex, product comparison pages can help purchasers quickly screen them.









