Design InsightsDesign InsightsDesign & Web Insights

Is it true that the more filters there are, the more professional it is? The Filter/Sort for complex backends and product lists should be designed in this way

Too many filters can turn "finding things" into a configuration task. This article, in combination with the Carbon Filtering guide, clarifies filtering.

What's the difference between a Landing Page and the homepage of an corporate website? The enterprise's placement page should not merely copy the homepage

The homepage of the corporate website serves a variety of visitors, while Landing pages usually revolve around a single activity or conversion goal.

How to design a SaaS pricing page? Users' inability to understand the differences in packages is more likely to cause churn than high prices

The SaaS Pricing page is not just three pricing cards. This article, in combination with the current Stripe pricing and packaging guidelines, clarifies issues.

Is it necessary to leave a mobile phone number when downloading a white paper? How should the threshold for B2B content customer acquisition forms be designed

The more fields a white paper has for customer acquisition, the better. This article clarifies how to design a B2B information retention form from aspects such.

How to build internal links for a corporate website? Truly effective internal links are not about adding more "related articles", but about establishing clear information relationships

Internal links not only help users keep reading but also assist Google in discovering and understanding the page.

What is the use of breadcrumb navigation? The design approach for enterprise websites that takes into account UX, information architecture and SEO simultaneously

Breadcrumbs are not a decoration of "Home > Product > Details". This article clarifies when to use it, how to determine the hierarchy, how to simplify it on.

How can a 404 page be designed to avoid losing users? What the error page really aims to address is "Where to go next".

A 404 page is not merely about saying "The page does not exist." This article clarifies the correct status code, error cause prompts, search and recommendation.

How to design a corporate website Footer? The footer is not "a place for copyright information", but the last layer of navigation and trust entry

The footer of an enterprise's corporate website is not just about copyright and filing information.

How can enterprises build credibility for their content? What do Google's people-first and E-E-A-T mean for the corporate website, blogs and cases

E-E-A-T is not just about stuffing an author's profile into an article and calling it a day.

How to configure the multilingual website hreflang? The most error-prone aspect is not the code itself, but the correspondence between language, region and URL

How to configure hreflang on Chinese, English and multi-country corporate websites? This article explains HTML, Sitemap, language region code, x-default.

How to continuously optimize the corporate website after it goes live? A truly mature website is not just delivered but enters a data-driven iterative cycle

The launch of the corporate website does not mean the end of the project. This article clarifies how to establish data baselines, monitor searches, forms, key.

How to make the FAQ page on a corporate website? Don't just treat common problems as SEO modules. First, solve the customer's decision-making obstacles

The true value of the FAQ page lies in reducing the cost of understanding and consultation.

How to choose the font for a corporate website? Attractive fonts, if they slow down loading, are difficult to read or cannot cover multiple languages, will all become experience costs

The font on the corporate website is not merely a visual style. This article clarifies font selection from aspects such as readability of Chinese and English.

How should the "Contact Us" page on a corporate website be designed? Don't force high-intent customers into a form without feedback

The "Contact Us" page often serves the highest potential users on the corporate website.

How to design the "About Us" section on a corporate website? What truly determines trust is not the major events of an enterprise, but enabling visitors to quickly confirm "who you are and why you are trustworthy".

The "About Us" page on a corporate website should not merely be about the company's history and slogan.

How can a company avoid a sudden drop in SEO traffic when its corporate website is revamped and launched? The real danger is not changing the design, but losing the old URL along with the search signal

How can the loss of organic traffic be reduced when the corporate website changes its domain name, URL or restructures its columns? In combination with the.

How to design a B2B product detail page? The more parameters there are, the more professional they are. Instead, they should help purchasers complete comparisons and make decisions more quickly

B2B product pages are not electronic brochures. This article clarifies how industrial, manufacturing, equipment, and enterprise-level product detail pages.

How to optimize the images on the corporate website? It's not the case that the smaller the pressure, the better: clarity, loading speed, SEO and accessibility should all be addressed simultaneously

The images on a corporate website not only affect the brand's texture but also often result in a large page size.

How can an site search be designed to be useful? When there are more and more products and content, the search experience becomes the second set of navigation

When a website has more content, site search becomes the second set of navigation.

How to make an enterprise's corporate website accessible? Don't treat WCAG as a pre-launch checklist. These issues should be addressed during the design stage

Based on WCAG 2.2, this system will systematically explain how an enterprise's corporate website should be designed with accessibility in terms of color.

How to design a Cookie pop-up window on an enterprise's corporate website? "Acceptance" is conspicuous while "refusal" is hidden, which not only damages trust but may also bring compliance risks

How can the Cookie Banner on an enterprise's corporate website balance user experience and compliance? Based on the latest public requirements of ICOs and.

How exactly is UX/UI tracking done? It's not about taking a screenshot of the page to find faults, but using evidence to determine which issues are most worth improving first

UX Audit is not a subjective review. This paper combines the heuristic evaluation and research methods of the Nielsen Norman Group to present a practical.

How to design the navigation for a corporate website? What truly affects whether users can find content or not is the information architecture rather than the menu style

The navigation of an enterprise's corporate website is not about stuffing all the columns into the top menu.

How should the first screen of a corporate website homepage be designed? The first thing users need to know is not the "vision", but what exactly you are doing

How does the first screen of a corporate website, Hero, simultaneously clarify the business, build trust, and guide the next steps? This article breaks down.

Why does a corporate website look so high-end but take so long to open? Infer design and development decisions from Core Web Vitals

Why do the homepage videos, huge pictures and animations slow down the corporate website? Combined with Google Core Web Vitals, clarify the good thresholds of.

What is structured data? A corporate website is not just for people to see; it also needs to enable search engines to accurately understand who you are and what this page is about

How does structured data help Google understand corporate websites? This Article, in combination with the latest documentation of Google Search Central.

How should CTA buttons be designed to be effective? What truly affects clicks is not just the color and size, but whether the user is confident about the next step

CTA is not merely a conspicuous button. This article combines the latest UX writing and accessibility norms to break down CTA copywriting, visual hierarchy.

The mobile corporate website is not a miniaturized version of the PC: Under Google's mobile-first indexing, what does responsive design really guarantee?

Google uses mobile version content for indexing and ranking. This article breaks down how to design the mobile version of an enterprise's corporate website.

Why can't the interface of AI products merely aim to be "like ChatGPT"? Uncertainty is the most difficult part to design in AI UX

The biggest difference in experience between AI products and traditional software is that the output is not always definite.

Your corporate website is preparing for a revamp. Don't rush to open Figma: First, make sure to clearly understand these 8 types of data

The corporate website's revamp should not start with visual references. This article combines Google's latest website migration and Core Web Vitals.