Many companies spend tens of thousands of yuan on a thick VI manual and praise the mockups enthusiastically during proposal acceptance. Yet once it is handed over to the internal marketing team for daily use, everything falls apart in less than two weeks: when creating the proposal mockups, the designer deliberately used just 4 English letters, FUTURE, for the title and carefully selected a minimalist black-and-white architectural photograph. But for an actual event poster, marketing needs a Chinese headline as long as 22 characters, plus portraits of 3 guests, a QR code, the organizer's logo, and a conference agenda!

Acceptance

To eliminate these “fragile greenhouse templates that exist only in proposal decks,” JVDS performs rigorous “Stress Testing with Real Content” before delivering any set of brand visual guidelines and templates:

Structure

1. Test these 3 things with real business materials when accepting VI templates

Access

  1. Test long and short headlines and mixed Chinese-English typography Do not accept templates based on Lorem Ipsum or four-character slogans. Take the longest title (20–30 Chinese characters, including English model names and numbers) and the shortest title (4–6 Chinese characters) directly from the company's actual past WeChat official account posts, exhibition notices, or product brochures, and insert each into the template. Check whether line spacing remains compact after wrapping, and whether the title overlaps supporting background graphics or intrudes into the logo's clear space at the upper right.
  2. Test compatibility with “imperfect original photos” In daily business operations, 80% of images are candid event shots, ordinary product photos on white backgrounds, or factory photos; they cannot all be artful masterpieces with perfect lighting. A good VI template should provide standardized image-container masks, local color-block backdrops, or rules for duotone/border treatments, ensuring that even a smartphone photo from an event with an ordinary composition leaves the overall layout looking orderly and professional.
  3. Test native usability in office software (implementation in Figma / PPT / Word) If all the titles in a PPT master or Word document template delivered to non-design departments are images made by converting special paid display fonts to outlines, business colleagues cannot edit them by typing. Ensure everyday office templates use common system fonts or fonts legally installed for everyone, and lock the master placeholder grid.